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Writer's pictureMarina Lotaif

Online Business Plan Template: How To Write A Business Plan To Start Your Own Business


You need to create a business plan to have a profitable online business. So let’s get into how to create a successful business plan for your online business!

You need to create a business plan for your online business so that you have a clear vision of where your online business is headed. To shift the needle from hobby or side business to full-time profit machine, you need to have a plan of attack so that each piece of content that you create has a particular purpose. So let’s get into how to create a successful business plan for your online business (click here to download the FREE Business Plan Template that you can fill out as you follow along).



Fill out the form below now to get instant access to the FREE Business Plan Template:

First of all, you need to know the reason why you started your online business. To figure that out, make sure that you’ve answered these 3 important questions: What’s the purpose of your online business? Who are you helping? How will you achieve your purpose?

Here’s an example, using Yes To Tech (hey, that’s us!) as an example:

What’s the purpose of your online business? To empower you to stand out online, by helping you create a brilliant brand, design a wonder website, and be a traffic generation maven.

Who are you helping? Non-techie online entrepreneurs.

How will you achieve your purpose? By selling targeted online courses.

When answering those 3 questions, you should dive into as much detail as possible.

Within your online business’ purpose, also write down your online business’ values, the reason(s) why you decided to start this online business, what differentiates your online business from the competition, what your online business’ brand identity is like, and what are your online business’ goals for the future.

Fill out the form below now to get instant access to the FREE Business Plan Template:

When defining who you’re helping, come up with a complete ideal audience avatar. This ideal audience avatar details your dream client’s age, gender, current and dream job, marital status, household income, location, interests, blogs they follow, magazines they read, goals (both personal and professional), life beliefs, challenges, struggles, stress points, and what they most desire to achieve right now, places they spend their time online and offline, what they do in their free time, social media channels they use, and experts they follow and look up to.

Lastly, when specifying how you’ll achieve your purpose, work backwards and write down all of the steps you need to complete to reach that goal. Let’s take selling targeted online courses as an example, and work backwards from that goal. To make sales from an online course, you need to have an audience to sell to. In order to have that audience, you need to grow your email list. To grow your email list, you need to have your dream customer sign up for your lead magnet. To have your dream customer sign up for your lead magnet, you need to have a platform, be it a blog, social media channel, or podcast, where they can find you. For your dream audience to find you on your platform, you need to create free content that they can consume, that’s educational and that relates to the topic of your online course.


Fill out the form below now to get instant access to the FREE Business Plan Template:

As such, every single piece of content that you create will take your dream customer on a targeted journey, from free content, to platform, to lead magnet, to email list, to audience member, so that they ultimately enroll in your online course, and become a paying customer.

This makes it much easier for you to create an editorial calendar for your online business. Instead of wondering what to write or create next, you know exactly what kind of content you need to create, and when it needs to be published, in order to achieve your online business’ ultimate purpose.

Let’s cover this in more detail, still using selling online courses as an example. Say that I plan to promote my online course, Traffic Transformation. To get my audience, both future and existing, ready to purchase my course, I need to get them in the mindset of purchasing an online course on traffic generation 2 to 3 months before I promote it.

Fill out the form below now to get instant access to the FREE Business Plan Template:

As such, everything I create during this time period will be related to traffic generation, showing my audience why generating traffic is important, and what they need to do to drive traffic to their site or blog. They will only get the answer to how they should do it in a step-by-step manner once they purchase the course.

When we worked backwards when specifying how we would achieve our online business’ purpose of selling an online course, step 1 was to create free content. This means that each week I’ll write a new blog post and create a new YouTube video for Yes To Tech.

Instead of creating content haphazardly, I’ll make sure that these new blog posts and YouTube videos are related to traffic generation, and include a lead magnet within them. This way, I’ll be attracting my dream customer, and getting them onto my email list. At the same time, I’ll be sending out two email broadcasts per week to my existing audience, and posting content on my social media channels, promoting said blog posts and YouTube videos.

Fill out the form below now to get instant access to the FREE Business Plan Template:

When it gets closer to the time to sell my Traffic Transformation online course, I’ll create a webinar on traffic generation, and invite my audience and dream clients to attend. This webinar will culminate all of the traffic generation topics that I talked about in the blog posts, YouTube videos, email broadcasts, and social media posts that I published. Since my audience members have been appropriately prepped on traffic generation, they’ll be more likely to make a purchase.

As you can see, having a business plan for your online business is essential. This business plan will help you attract your target audience, create consistent content, and boost your sales, and kick overwhelm and stress away. With a business plan for your online business, you’ll always know what kind of content you need to create at any particular time, so that you transform your current hobby or side business into a full-time profit machine.

If you haven’t already, make sure to fill out the form below to download the FREE Business Plan Template that’ll guide you on the essential questions you need to answer to successfully and strategically grow and profit from your online business.


Fill out the form below now to get instant access to the FREE Business Plan Template:

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HOW TO WRITE A BUSINESS PLAN TO START YOUR ONLINE BUSINESS: The Perfect Business Plan Template. Asking yourself do I need a business plan and do you need a business plan? Struggling to create business plan online business so that you can create a business plan online or an online business plan? Use our online business plan template and online business plan sample to create a business plan for creatives. You’ll get tips on how to write a business plan and how to create a free business plan. Use our business plan template and business plan tips on how to write a business plan to start your own business as your business plan how-to guide to create your business plan step by step. You’ll discover how to create a business plan for beginners so that you can come up with a simple business plan and write a business plan step by step. Writing a business plan and business plan writing has never been easier! We cover business plan writing 101 so you learn how to write a successful business plan.


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