This is the 1st post in the three part weekly series on ‘how to set up a high-converting landing page’. Click the links below, once available, to check out the other blog posts and step-by-step video tutorials in this series.
Let’s make sure this is well ingrained in your brain: the #1 way to convert visitors into subscribers into sales is to get them on your e-mail list.
Just think about it. If Facebook changes its rules, and now you can only reach 1% of your followers, how many people do you target? What happens if Twitter shuts down? Or worse, what happens if someone hacks into your website, and deletes it altogether?
Would you have trouble getting new clients? Would you end up back in step one trying to build your client base all over again?
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The only social platform that you have 100% control over is e-mail. If all social media accounts suddenly went away, it is the main destination where you can consistently build trust, drive sales, and promote word of mouth (which, in the end, is the best type of marketing).
Your e-mail list is your most important resource in your business.
And the number of subscribers you have doesn’t matter. It’s the quality of those relationships that you are building that matters. You don’t want a number. You want a loyal fan who will follow you wherever you go, and buy from you whatever you put out.
So now that you see the value in building your e-mail list, how do you go about doing that? Well, it all comes down to lead magnets.
A lead magnet is something that you give to your site’s visitors, in exchange for their e-mail. It can be in the form of a checklist, a worksheet, a video series, an e-mail course or even an e-book. With a lead magnet, you are giving your site’s visitors a specific reason to opt-in to your e-mail list, and take up their valuable inbox space.
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Every page on your website is an entry point, even your about me page. Just take a look at my homepage. There are three places you can click to opt in or learn more about my free e-mail course, which is my overarching e-mail lead magnet, and one of them is within the about me section.
Onto the blog. Each blog post has a targeted lead magnet related to the subject of that specific blog post. The resources page is a detailed list of every lead magnet I offer (there are 8 of them at the moment). And finally, the free course is an lead magnet in and of itself.
The more valuable information your subscribers receive from you, the easier it will be to transform them from cold leads to warm ones to bubbling hot and ready to purchase. Just remember your site’s purpose, and add lead magnets that will lead you to achieve that goal.
So let’s get into how to create a lead magnet with Canva!
If you don’t have an account with Canva yet, click here to create one - it’s totally free!
Canva is a great resource and has a number of templates that you can choose from to create different types of graphics, such as blog post images, social media images and logos. Today we will be focusing on creating a PDF from scratch that can be transformed into a worksheet, checklist or cheat sheet.
Once you’re in your dashboard, click on ‘create a design’, and then select ‘US letter’. You will notice that this will open up in a new tab, which is the Canva editor.
The first thing we’ll do is add a header image. You can either select a free photo from Canva, or upload one from your computer.
Resize the image so that it only occupies the top fifth of the page, and reduce its transparency so it’s not the focal point.
Click on ‘text’ and ‘add heading’.
Change the text so that it becomes your worksheet’s title, and move it so that it is centralized within the header image. You can also change the font and text size if you so desire.
Now click on ‘add a little bit of body text’.
Align it to the left and change the text so that it fits with the subject of your worksheet. Again, you can change the font and text size if you wish.
If you want to add an ‘answer’ section to your PDF where those who opt in can later fill out their answers to a particular question, click on ‘elements’, ‘shapes’, and select the first square on the left.
Resize it so that it is centralized, and change its color to a light grey such as #f1f1f1. To do so, just click on the color editor in the top-left, the + sign, and enter the color code.
You can add more text and answer boxes as you please.
To finish things off, let’s add a footer to include your website and copyright information. To do so, click on ‘elements’, ‘shapes’, and select the first square on the left.
Make it full width, drag it all the way down to the bottom, and make it as thick or thin as you please. If you wish, you can change its color to better fit in with your branding.
Click on ‘text’, ‘add a little bit of body text’, and customize the font, size and copy to enter your website information. Align this to the left.
Copy what you just did, but enter your copyright information instead. Align this to the right. You will notice that Canva provides you with guides to make sure everything is properly aligned.
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And that’s it! If you want your PDF to have multiple pages, all you have to do is click on copy this page on the right-hand side of your design. You can also edit your PDF title and download it by clicking the buttons in the right-hand side of the top bar.
Pro tip: keep this PDF that you just created as a template. This way, the next time you want to create a PDF, all you have to do is copy it, and change the title and body text to fit in with the new worksheet, checklist or cheat sheet you wish to create.
Stay tuned for next week’s blog post, which is going to teach you step-by-step how to create a form and deliver your freebie in ConvertKit.
If you want to take things a step further, and have this tutorial with you on hand, make sure to download the How To Create a Freebie in Canva Guide by filling out the form below.
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