top of page
Search

Hubspot Academy: How To Use Hubspot Academy For Business Growth

Most people use HubSpot Academy completely wrong.



They binge a few free courses… download a certificate… and then nothing changes in their business.


The biggest misconception?

That HubSpot Academy is “just for beginners” or “just for certifications.”


It’s not.


If you use it strategically, it can become your free marketing department.


And in this video, I’ll show you exactly how to turn HubSpot Academy into a business growth system — including one strategy almost nobody talks about that can double your ROI.


When I first started using HubSpot Academy, I treated it like online school.

Take a class. Get a badge. Move on.


But once I realized how to align the courses with revenue goals… everything changed.


1. Stop Taking Random Hubspot Academy Courses


Here’s where most beginners mess up.


They search for “email marketing.”

They take a class.

Then maybe a social media one.

Then maybe SEO.


No strategy.


That’s like going to the gym and randomly using machines.


You’ll sweat.

But you won’t build muscle.


Instead, start with this question:


What is the ONE bottleneck in my business right now?


Not getting leads?


Not converting leads?


Not retaining customers?


Then choose courses based on that.


If you need leads → Focus on inbound marketing and SEO certifications.

If you need sales → Focus on sales enablement and CRM training.

If you need retention → Focus on email automation and customer experience.


HubSpot Academy becomes powerful when it solves a problem — not when it feeds curiosity.


2. Build a “Learning to Revenue” Map With Hubspot Academy


But here’s the part nobody tells you.


Courses don’t grow businesses.

Implementation does.


After every lesson, ask:


“How does this increase revenue?”


For example:


You take the email marketing course.


Instead of just learning segmentation…


You create:


A welcome sequence.


A re-engagement campaign.


A product launch automation.


That’s when knowledge becomes cash flow.


One small automation can convert 3–5% more of your audience.

If you have 1,000 subscribers, that’s 30–50 extra buyers over time.


That’s not theory.

That’s leverage.


3. Use Hubspot Academy Certifications as Authority Assets


Most people treat certifications like trophies.


They download the badge.

They post it once.

Then forget it exists.


But here’s the strategic move:


Use Hubspot Academy certifications as positioning tools.


Add them to your LinkedIn headline.


Mention them in sales calls.


Include them in proposals.


Add them to your website credibility section.


Authority reduces friction.


When people trust you more, they buy faster.


It’s not about the certificate.

It’s about perceived expertise.


4. Turn HubSpot Academy into Team Training


If you have a VA, assistant, or small team — this is gold.


Instead of explaining marketing concepts yourself…


Assign specific HubSpot Academy courses.


It’s free.

It’s structured.

It’s credible.


You become the strategist.

HubSpot becomes the trainer.


That’s leverage.


And if you're solo right now?

Future-you will thank you for documenting which courses build which skills.


5. Use Hubspot Academy To Reverse-Engineer High Performers


Here’s an advanced move most people skip.


Look at which certifications agencies and top marketers highlight.


Why?


Because those skills drive demand.


For example:


Inbound Marketing Certification


HubSpot CRM Certification


Content Marketing Certification


These aren’t random.


They align with market needs.


Instead of learning what sounds interesting…

Learn what sells.


6. Advanced Hubspot Academy Tip


Now here’s the insider strategy.


Don’t just take HubSpot Academy courses to improve your business.


Take them to create content.


Every lesson can become:


A YouTube video.


A LinkedIn post.


An email.


A carousel.


A workshop.


You learn once.

You monetize twice.


For example:


Take a lesson on lifecycle stages.


Turn it into:

“Why Most Businesses Lose Customers Before They Even Know They Had Them.”


Now you're not just a student.

You're a thought leader.


That’s how you accelerate growth.


If this helped you see HubSpot Academy differently, give this video a like so I know to create more strategy-based tutorials like this.



--


How To Use HubSpot Academy For Business Growth is more than just taking free certifications — it’s about turning HubSpot Academy into a revenue-generating system for your business.


In this video, you’ll learn how to use HubSpot Academy strategically to generate leads, improve email marketing, strengthen your CRM system, build authority, and scale your business faster. Whether you're a beginner exploring HubSpot courses or an entrepreneur looking to grow using inbound marketing, this tutorial breaks everything down into a simple, actionable growth framework.


Most people treat HubSpot Academy like an online school. They watch courses, collect certificates, and stop there. But when used intentionally, HubSpot Academy can help you build sales funnels, automate marketing, increase conversions, and even position yourself as an expert in your niche.


If you're wondering how to use HubSpot Academy for marketing, sales, lead generation, content marketing, or CRM automation — this video shows you exactly how to turn free training into real business growth.


🚀 In This Video, You’ll Learn:


• How to use HubSpot Academy strategically instead of randomly taking courses

• Which HubSpot certifications actually help grow your business

• How to turn inbound marketing training into more leads and customers

• How to use HubSpot CRM training to improve your sales process

• The biggest mistake beginners make with HubSpot Academy

• How to use certifications to increase credibility and authority

• An advanced strategy for turning HubSpot Academy lessons into content and revenue


If this video helped you understand how to use HubSpot Academy for business growth, make sure to like and subscribe for more step-by-step marketing tutorials designed to help you build a scalable online business.


New videos every week on email marketing, content strategy, YouTube growth, CRM systems, and digital business tools.


Subscribe for more videos ► http://bit.ly/youtubeyestotech


➕LINKS MENTIONED:

• FREE cheat sheet with 9 brilliant tools to run your online business: https://www.yestotech.com/onlinebusinesstools

• Hubspot Academy: https://academy.hubspot.com/


➕RELATED VIDEOS:

• Best AI Tools: If I Started My Business This Year, I’d Use These AI Tools for Success: https://youtu.be/Na9ULhSJ-Bo

• Quiz Videos: How To Create Quiz Videos For YouTube: https://youtu.be/jFpcB4Oq7OU

• Buy Me a Coffee vs. Patreon: Which Creator Membership Platform is Right For Your Channel? https://youtu.be/3mSMdizqyf0

• iPhone Tips And Tricks: How To Scan Documents On iPhone: https://youtu.be/POLoqoOV_Rc

• 3 Content Marketing Secrets That Will Make Your Visuals Go VIRAL! https://youtu.be/Qk7534RDSFk


➕YOU MAY ALSO LIKE:


➕KEEP LEARNING:


#1 My Recommended Tools And Resources:


Ready to up your online game? Check out my top picks for the hottest tools, resources, and services out there. See for yourself why they're worth the hype (video tutorials included!) and gain access to the ultimate toolkit for online success.


View Recommended Tools And Resources ► https://www.yestotech.com/onlinebusinesstools


#2 Find Me On YouTube:


Want to take your online biz to the next level? Check out on my exclusive step-by-step tutorials, dropped fresh on my YouTube channel every week!


Find Me On YouTube ► http://bit.ly/youtubeyestotech


➕COME SAY HI!


👋 Hey there! I'm Marina, the tech fairy godmother you've been looking for! I'm here to make your wildest entrepreneurial dreams come true by helping you conquer the tech side of things without all the headaches and stress. From website building to social media, I've got your back! Tune in every week for new videos that will have you saying "Yes to Tech!" 🚀


DISCLAIMER: This video and description may contain affiliate links, which means that if you click on one of the product links, I’ll receive a small commission. This helps support the channel and allows me to continue to make videos like this. I only recommend products that I use and love. Thank you for your support!



Recent Posts

See All

Comments

bottom of page