How To Boost Post On Facebook Page
- Marina Lotaif
- 3 days ago
- 4 min read
To boost a post on your Facebook page, access your Facebook page and then scroll down until you reach the post you want to boost. Once you've accessed that post, click on Boost Post right under it.
The first step is to change the goal, which are the results you would like from this ad. The automatic Boost Post goal is to get more website visitors. If you want to make it something else, click on Change on the right and then change the results from the boosted post to the option of your choice.
This can be get more messages, get more website purchases, get more engagement, get more leads, get more page visits and followers, get more calls, or get more join group requests. I'll keep it as get more website visitors and then click on Save.
If you wish, you can toggle on the Advantage Plus Creative, where you can leverage Facebook's data to automatically deliver different ad creative variations to people when likely to improve performance. If you don't want this option, just make sure to turn it off. I'll keep it turned on.
You can also change the button of your boosted post on Facebook. This includes no button, book now, learn more, shop now, sign up, send message, send WhatsApp message, call now, or join group. I'll leave it as Learn More.
You can then add the destination of that button. This includes the website, Messenger, or contact form. I'll leave it as website. And then you can change the website URL. For instance, for this boosted Facebook post, I'll add the video that this post is referring to.
You can also add an additional contact method where you can help customers contact you after they open your website from your ad on Facebook or Instagram. You can either select none, a WhatsApp call, or a phone call.
You can also toggle on if this is a Special Ad Category, if this ad is about employment. Since my ad is not about employment, I'll keep this turned off.
You can also add the audience to your boosted Facebook post. You can select the Advantage Plus Audience where you let Facebook's ad technology automatically find your audience and adjust over time to reach more people who are likely to respond to your ad.
You can also select people you choose through targeting, people who like your page, people who like your page and people similar to them, as well as specific audiences you created, such as this one over here I created for Pinterest. I'll select people who like your page.
You can then select the duration of your boosted Facebook post. For instance, you can change the number of days as well as the end date of your boosted post.
You can also add the daily budget for boosting your Facebook post where you can get more control over your ad spend by setting the average amount you want to spend each day on your boosted content.
You can also add Advantage Plus Placements if you so wish, where you let Facebook maximize your budget across Facebook, Messenger, Instagram, and Meta Audience Network to help show your ad to more people.
You can also add the Meta Pixel as well as the payment method. Once you're done setting up your boosted post, click on Publish at the bottom to make your boosted post active.
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