The about me page on your website is where your visitors will go to get a taste of ‘the face’ behind ‘the business’. It needs to be well-crafted since it is one of the main deciding factors as to whether those visitors will resonate with you or not, and thus decide to stick around or flee. The pressure is on, and so many of you struggle or even procrastinate to write one. Fret not. Together we will craft the perfect about me page for your website. Get ready to blow your visitors’ minds.
1. Remember that even though you are writing an about me page, it is actually all about them
You need to mention who you are and what you do in relation to how you are going to help your visitors. What can they expect to learn? Who can you help and who can you not? What do you believe in? Basically, you should be answering for them ‘what’s in it for me?’. Have them imagine their story in your story.
2. Connect it to a call of action
Many people forget about this, but even on your about me page you can convert those one-time visitors who connected with you into long-term fans. Add a call to action at the end (or even multiple times throughout if you are writing a long one) to your about me page. This will give them the opportunity to get more resources from you and join your tribe. It is the logical next step that they should take to learn more about you.
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3. Let your personality shine
If you are formal, be formal. If you are playful, be playful. Although your about me page should be directed at your visitors, it should also have your personality infused in it. Even if they have never met you in real life, they should feel as if they have just by reading about you online. Think about your tone of voice, the words and phrases that you use, and include those throughout. The same goes for the photo you include. Pay attention to the way you dress and your expression, since those should also be thought out to attract your ideal audience
4. Structure it for success
Your about me page should be permeated with emotion and help solve a problem that your visitors think is hard to accomplish by themselves. They should be captured by a hook, know if what you do is directed at them, know what they can expect from you, understand why you are qualified and learn about your story.
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Example:
On yestotech.com, I do not have a whole page dedicated to who I am, but I do have an about me section at the bottom of the homepage. This is the exact copy I use:
My name is Marina Lotaif and I am the founder of Yes To Tech. I empower bloggers, online entrepreneurs, and small business owners like you create systems to maximize your productivity and online presence.
This website? I created from scratch without technical knowledge or hiring a professional. I want to help you do the same. Get your dream website out of your head by taking my FREE 5-DAY E-MAIL COURSE and learn the first steps you need to take to get your site online - in a way that makes sense for a total beginner.
Let's analyze it:
It says who I am: the founder of Yes To Tech i.e. an entrepreneur and business owner.
Shares a bit of my story: I created my company’s website from scratch without technical knowledge or hiring a professional.
Tells my visitors what I do and how I can help them: I empower bloggers, online entrepreneurs, and small business owners like you create systems to maximize your productivity and online presence.
Includes an emotional appeal: get your dream website out of your head.
Indirectly mentions why they should connect with me instead of someone else: I am just like them i.e. my background is in business, not in computer science, and I did not have prior web design or coding knowledge.
Provides the next logical step: enroll in my free 5-day e-mail course and learn the first steps you need to take to get your site online.
Fill out the form below now do download the FREE Perfect About Me Page Worksheet instantly:
You see? Creating an about me page that converts does not have to be rocket science. In just a couple of paragraphs I covered all of the steps above. Once they opt-in to my e-mail list, they get even more information about who I am, so that if they opted in by mistake, or if they suddenly realize that they do not resonate with me, they can quickly opt out. Why? Because I want to attract the right people, my ideal target audience, not everyone in the world.
To help you craft an about me page that wows your site's visitors, I created the Perfect About Me Page Worksheet just for you. It goes through all the elements that you should add to your about me page step-by-step to make your page stand out from the competition and capture tons of leads. You can download your FREE copy of the Perfect About Me Page Worksheet by filling out the form below.
Fill out the form below now do download the FREE Perfect About Me Page Worksheet instantly:
Now I want to hear from you. What are you struggling with when creating your site’s about me page? How are you going to implement the above points? Make sure to leave your comment below.
And don’t forget to download the Perfect About Me Page Worksheet to help you create a kickass about me page that turns your site’s visitors into fans for life.
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