Social media has become a pretty powerful tool when it comes to expanding your digital platform. This is why many of us have diverted our attention and resources to making sure that we're maximizing social media.
If you've read our article entitled '5 Instagram Content Ideas to Get More Followers & Engagement', then you know that there are quite a few ways to improve your social media content. And while the tips that we mentioned previously will certainly be helpful, there are more ways to improve the overall quality of your social media content.
One surefire way to elevate your content is ensuring you're using high-quality images. But how do you go about doing this? Fortunately, you don't have to be a professional photographer to achieve great visuals. To help you get started, we've prepared a few tips that will improve your social media content!
Invest in a Good Camera
Now, it isn't surprising how important the camera itself is when it comes to photography. You've got plenty of choices when it comes to cameras, depending on your skill level and budget. The wide selection of photography equipment on Adorama highlights the numerous options you have when it comes to cameras — as there are gadgets for beginners and experienced photographers alike. For those looking for professional-grade gear, the Canon 5D Mark IV and Sony Alpha A7 II are some good investments. They provide unparalleled resolution and have elaborate settings for those shooting various kinds of content — whether you're taking outdoor photos or covering events.
Of course, if you want something that you can just pick up and use, many smartphones nowadays are equipped with cameras that can provide high-quality images too. In fact, Huawei’s Mate 40 Pro features a camera by the iconic camera manufacturer Leica.
Make Use of Editing Software
While you can post the photos you take from your camera directly to your social media pages, using photo editing software can go a long way when it comes to improving the quality and aesthetics of your photos. You can even tweak certain elements of the photos to make them look more professional, and also improve any mistakes you might have made while taking the photo. One example is photos taken under poor lighting conditions. You can fix them by increasing the contrast and exposure on the photo. Additionally, you can clean up messy backgrounds and make colors more vibrant.
Luckily, there are a lot of options when it comes to software. The free photo editing software featured on Digital Trends shows that there are even choices for users who don't want to spend on expensive software. One of the easiest free options you can use is Ashampoo Photo Optimizer, as it can detect photography mistakes in the photos and allow you to automatically edit with one click of a button. For smartphone users, VSCO is one of the most popular options, thanks to its many interesting and visually unique preset filters. It even comes with more comprehensive editing options that let you tweak the elements of the photo on top of the pre-set filter that you've chosen.
Use Proper Lighting
Lastly, we can't overstate how important proper lighting is to get good photographs. If you're working with natural light, know that there is an optimal time frame to take photos. Early morning and late evening are the best times to take photos with natural light as the sun provides a warm color to your photos. If this isn't an option, you can make use of portable LED lights or other forms of artificial lighting, as long as you can manage them while taking photos.