How To Find Success And Explode Blog Traffic on the NEW Pinterest



Oh Pinterest, what’s going on? When I scheduled this post on my content calendar, I had a plan to write a great “how to” post about driving traffic to your blog using Pinterest. I planned to detail the importance of branded board covers, pinning consistently, joining group boards and Facebook groups. I wanted to show you analytics and statistics on how this greatly improved not only my Pinterest views, but the traffic to my blog in a short time.

However, shortly after I started writing, Pinterest switched everything around. They developed a new algorithm as well as new Best Practices for Success on Pinterest. In reading the new guidelines and terms of use, I realized I would be doing you a disservice if I only focused on board covers, consistent pinning, and group boards, because with these changes and new algorithm, those strategies are simply not enough.

Don't get me wrong, you still need to incorporate the above techniques when first starting out, however these techiniques alone will no longer skyrocket your blog traffic. Each one is a great starting point, but now that Pinterest has changed, you simply need to implement more strategies.

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In my post, “How to Skyrocket Traffic to Your Blog”, I detail my initial techniques for growing my blog traffic through Pinterest. I invite you to read that post to help you get started, but for now, I need to dive into all the changes, and the best approach to navigating this new algorithm.

Before Pinterest made changes, my blog traffic and Pinterest views steadily increased day-to-day. However, since I am a firm believer in honesty and transparency, I must tell you with this new algorithm I have seen a slight decrease in monthly views and blog traffic.

Look, just before all the changes went into effect, I had just over 300k monthly views at the beginning of April.


How To Find Success And Explode Blog Traffic on the NEW Pinterest - Yes To Tech

One month later, I have dropped down to 212k monthly views.


How To Find Success And Explode Blog Traffic on the NEW Pinterest - Yes To Tech

I experienced drastic changes with my blog traffic as well.

April 1st


How To Find Success And Explode Blog Traffic on the NEW Pinterest - Yes To Tech

May 1st


How To Find Success And Explode Blog Traffic on the NEW Pinterest - Yes To Tech

As you can see over the past month, my views and traffic significantly decreased. Now, I must confess this decrease in numbers is twofold.

First, my family schedule has become super busy this