TikTok is one of the fastest growing social media platforms and it doesn’t look like that growth is slowing down anytime soon. The cool thing about TikTok is that even heading into 2023, there is still so much growth opportunity on this platform. The ability to spend five minutes filming a video for it to go viral is truly amazing. The ability to reach others in the digital world is now easier than ever and it can be extremely exciting for business owners and those looking to make a positive impact in the world. This article discusses in detail five different ways to use TikTok to grow your online business in 2023. Let’s get started!
The very first method for growing your online business with TikTok focuses on getting targeted traffic. Just think about it - if you are able to make niche-specific videos that guide people to your website or landing page, consider how profitable this traffic would be. For that reason, I’d recommend niching down the video content that you post on TikTok so that you are able to gain more targeted traffic. Before filming a video, identify the purpose of that video as well as the audience. For example, is the video to educate or entertain, and who are you trying to reach (or sell to)? Business owners, content creators, etc.? In addition, for each video that you create, be sure to include a call to action that involves asking for a follow or pointing your audience to a resource in your TikTok bio. This helps to remind people to take action after they have consumed your content.
The next strategy that I will be exploring when it comes to growing an online business with TikTok focuses on leveraging the space in your bio. When someone enjoys your content they will likely check out your profile. It also really helps to have a call to action in your videos asking viewers to check out the links in your bio. I have links in my profile and am always amazed at how many people actually click these links. If you had hundreds or thousands of followers or users viewing your content, just imagine how many opportunities there would be for someone to check out your profile! This is literally free space to advertise your business! When you include a link, be sure to add text above the link and tell people to check out the link (but tell them why they should visit the link).
The next piece of advice is one of the most important when it comes to growing your online business with TikTok. This is also something that so many content creators fail to dial into! It is so important to build a relationship with your audience. Of course this means speaking directly to your audience and also speaking in a way that resonates with them. For example, you could be relatable, funny, or super straight forward. This also means being consistent regarding how often you are posting content for your audience.
Frequency and consistency are both so important when it comes to content creation because it takes time to build a legitimate relationship with your audience. Just think about it - it takes time to build a relationship with someone in real life, right? It is really the same when it comes to building an online audience and even more difficult. When you see someone in person, you are able to get a feel for who they are much easier, but people are typically more hesitant and less trusting when it comes to following others online. Because of this, you have to work harder to show up for your audience and create content that truly resonates with them.
The next method that I would recommend is to use TikTok videos to sell products or promote affiliate links. Many TikTokers have been doing quite well when it comes to selling different products on the platform. If you do not already have a product to sell, I’d start with an affiliate product or Amazon affiliate links. Just remember that you must always add a disclaimer that you will make a commission from affiliate products. I think that the method of selling products on TikTok will eventually be similar to how Instagram users sell products via their Instagram page, but right now you are definitely able to get a lot more traffic on TikTok than on Instagram. When you are selling products with your TikTok videos, it helps to incorporate trends into these videos. This will help you to gain traction much faster!
The final method that I would absolutely consider when growing your online business with TikTok is the ability to live stream. I love live videos because this is a prime opportunity to interact with your audience and further establish that connection and rapport. Something else that you could do during a live stream is sell your products. This is being done on virtually every other platform and I think is a huge opportunity right now on TikTok. When going live it is also important to note that TikTok distributes your live video on the For You Page similar to how it distributes other videos. This is how your live stream video gets visibility. Based on this, the longer you go live, the more visibility you get.
One final tip when it comes to growing your online business with TikTok is to track the analytics of your videos so that you are able to reassess and continuously improve your videos. You can look at metrics such as watch time, video length, comments, likes and share to assess how well a video performed. Check out this TikTok analysis spreadsheet to improve your content and grow your account.
I hope that this article around how to use TikTok to grow your online business in 2023 is helpful. TikTok is really one of the best platforms to utilize right now for growth and it definitely is not too late to join! Comment below with your favorite method for growing your business with TikTok, or if you are planning on using any of the strategies mentioned in this article.
Morgan is a video production business owner and content creator within the digital marketing niche! When she is not producing videos for clients, she focuses on her blog, morgankg.com, and social media outlets to teach the most effective methods in digital marketing.