This is the 1st post in the three part weekly series on ‘how to set up a high-converting landing page’. Click the links below, once available, to check out the other blog posts and step-by-step video tutorials in this series.
Let’s make sure this is well ingrained in your brain: the #1 way to convert visitors into subscribers into sales is to get them on your e-mail list.
Just think about it. If Facebook changes its rules, and now you can only reach 1% of your followers, how many people do you target? What happens if Twitter shuts down? Or worse, what happens if someone hacks into your website, and deletes it altogether?
Would you have trouble getting new clients? Would you end up back in step one trying to build your client base all over again?
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The only social platform that you have 100% control over is e-mail. If all social media accounts suddenly went away, it is the main destination where you can consistently build trust, drive sales, and promote word of mouth (which, in the end, is the best type of marketing).
Your e-mail list is your most important resource in your business.
And the number of subscribers you have doesn’t matter. It’s the quality of those relationships that you are building that matters. You don’t want a number. You want a loyal fan who will follow you wherever you go, and buy from you whatever you put out.
So now that you see the value in building your e-mail list, how do you go about doing that? Well, it all comes down to lead magnets.
A lead magnet is something that you give to your site’s visitors, in exchange for their e-mail. It can be in the form of a checklist, a worksheet, a video series, an e-mail course or even an e-book. With a lead magnet, you are giving your site’s visitors a specific reason to opt-in to your e-mail list, and take up their valuable inbox space.